What is visual identity?

Visual identity is basically how an entiy looks visualy. It consists logotype, broshures, letterheads, envelopes and some other visual elements. Among those visual elements, logotype is the most important one, it is a symbol or letters or the full name of the entity, that fully belongs to that entity. It has to be different, when people see that logo it must suddenly make people think about that entity. It has to be suitable for that entity because it is important for the reputation of the entity. Creating a visual identity is a process which needs design and presentation. This process is very important because at the end of the day it is the representation of the entity.


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