What is visual identity?

Visual identity is basically how an entiy looks visualy. It consists logotype, broshures, letterheads, envelopes and some other visual elements. Among those visual elements, logotype is the most important one, it is a symbol or letters or the full name of the entity, that fully belongs to that entity. It has to be different, when people see that logo it must suddenly make people think about that entity. It has to be suitable for that entity because it is important for the reputation of the entity. Creating a visual identity is a process which needs design and presentation. This process is very important because at the end of the day it is the representation of the entity.



A book cover

I wanted to share this book cover.

The author is Lydia Millet and the book is called How The Dead Dream.

Actually i didn’t read the book but i really liked the cover of it and i wanted to share it.

The reason i liked this cover is it looks three dimentional and original. I guess the theme of this novel is the death of a dream, so the left corner with the animals start with a bright light and then it goes darker and darker, and finally it unites with the black background. It gives the opposite ideas like dream/life and death using warm colors for animals and putting black for the background.

One of the reasons i liked this cover is its overall design looks perfectly balaced. There is a weight at the bottom with the animals espescially on the left hand side but the designer put the title of the book with upper case characters and then tiny 4 lines of quotation. So the animals and writings balance eachother.

It also looks very original because it is not like “a visual and a title” type of cover. It looks like a photograph of toys leaning to a wall, and also the quality of the photograph is really high though.

What is graphic design?

Graphic design is the profession of combining different visual elements focusing on artisting values and different forms of disciplines.¬† It is an advanced tool which is used for expressing one’s interests, desires and messages. It is a process which involves lots of creative moves¬† and originality. This profession is also called “visual communication” in some fields such as universities. It is basically problem solving in a visual way. It is a collaborative discipline which first involves photographers and typographers and then designers, and when these professions work collaboratively there emerges a unified profession which is called graphic designer.

The aim of graphic design can be different such as conveying a message to an audience or selling a product to consumers. In order to convey a message or sell a product, a graphic design has to be very effective, yet attractive, because if it does not say what it has to or if it is not to the point then it can not convince the audience, client and the consumer. This process has to have a previous period which is the conversation with the client. The designing process can not be done without knowing your client very well, because every costumer has different demands, and also without knowing your client’s audience you can not create a suitable design for your client, because you can not design a childish brochure to a businessman unless he is not a kindergarten owner.

People started to use graphic design very long time ago, pieces of graphic design are seen on the caves of Lascaux but at those times it does not have a name but nowadays it is a profession and called graphic design. This was the time when graphic design is unified with fine arts. Time after time fine arts and graphic desing are started to be seperated. Piet Mondrian, who is known as the “father of graphic design”, started to use grids resembling to the modern grid system, which is the same system people use today in print, web layout and advertisement. Who the expression graphic design originated by is not known but some of the sources says that it is from Richard guyatt and some says Addison Dwiggins which were both very successful designers.

The usage of graphic design among the area of interests is very wide that people may not realize what he or she is looking for is a product of a graphic design. It is used in website hosting, illustration, typography, photo editing, videos and copywrite etc. which are areas that people may create a link between them and graphic design. But people can also see graphic design elements in everyday life such as billboards, magazines, product packages, textbooks, newspapers, posters and etc.

To sum up graphic design has been used throughout history in almost every field of everyday life and it is not difficult to guess that it will be in use for some remarkable time.

External links:






Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!